Fundamental Theories of Business Communication

This book examines the major business communication theories, delving into their relationships and practical applications. Many business communication studies lack a strong theoretical grounding—a deficit that creates difficulties for researching business communication phenomena and building upon previous studies. The book addresses this issue by cataloging and briefly describing the major business communication theories, as well as giving a typology of these theories to better integrate them.

La comunicación con el paciente

La publicación proporciona excelentes herramientas encaminadas a dirigir una comunicación médico-paciente eficaz. Brinda textos claros y sobre todo, aplicables al ejercicio de los profesionales de la salud y se utilizan ejemplos y anécdotas extraídas de la comunicación real con pacientes y recomendaciones sobre lo que se debe y no se debe hacer. Contiene temas de habilidades sociales y los procesos de comunicación en la entrevista clínica.

Food allergy

Food Allergy is a unique book which uses a scientific approach to cover both pediatric and adult adverse reactions to foods and food additives. Following the successful formula of the previous editions, Food Allergy has established itself as the comprehensive reference for those treating patients with food allergy or suspected allergy. This fifth edition has been thoroughly revised and updated. It is a practical, readable reference for use in the hospital or private practice setting.

Terapias quirúrgicas actuales

El libro ofrece información actualizada sobre temas de cáncer rectal, hernia inguinal y cáncer de colon. Expone todos los temas con contenidos relacionados con la fisiopatología de diagnóstico y terapia quirúrgica. La publicación Incluye capítulos referentes a la utilización del Reboa en la reanimación del paciente traumatizado, tratamiento de las venas varicosas, tratamiento de los injertos infectados, neumatosis intestinal y su importancia para el cirujano, uso correcto de los tubos de colecistostomía, y tratamiento inmediato de las roturas del anillo pélvico.

Global Economy in Transition

This volume covers various issues in global development and global economic transformation including factors affecting economies and development in the European Union (EU), the Ukraine, select countries in Africa, the Caribbean, the South Pacific as well as India and the United States. The global economy is in transition, from the 1990s'status quo to the “new normal” with heavy reliance on the internet, rapid communications, sophisticated payment systems, diminishing importance of size and distance and changing notions of the market.

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