Business essentials

Theres an old adage about people wearing different hats.This usually means that people have different roles to play in different settings. For example, your roles may include student, child, spouse, partner, employee, friend, and/or parent. Each of these roles needs a different hatwhen you play the role of a student, for example, you wear one hat, but when you go to your part-time job, you put on a different hat.

The results obsession : ROI-focused digital

Do you know where to focus to consistently get better digital marketing results? This book gives you a step-by-step roadmap. These digital strategies have doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more! You'll improve the elements that have the biggest impact on results – Offers and Copy, tailored to Why Your Customers Buy . .

Anesthesia equipment : principles and applications

Anesthesia Equipment, 3rd Edition, provides detailed information on the intricate workings of each device or workstation, keeping you fully up to date and helping you meet both equipment and patient care challenges. Remains unequalled in both depth and breadth of coverage, offering readable, concise guidance on all aspects of today's anesthesia machines and equipment. Details the latest machines, vaporizers, ventilators, breathing systems, vigilance, ergonomics, and simulation.

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