An UnCommon Theory of School Change

This book is for educators who believe that schools need to be improved and are hopeful that real change can be achieved. The authors argue that if educators want to create more equitable, socially just, and learner-focused schools, then they need a more robust, transformational theory of school change—an UnCommon Theory. After describing the limits of current school improvement initiatives, the authors explain what is needed to actually engage in deeper school reinvention work.

Business essentials

Theres an old adage about people wearing different hats.This usually means that people have different roles to play in different settings. For example, your roles may include student, child, spouse, partner, employee, friend, and/or parent. Each of these roles needs a different hatwhen you play the role of a student, for example, you wear one hat, but when you go to your part-time job, you put on a different hat.

The results obsession : ROI-focused digital

Do you know where to focus to consistently get better digital marketing results? This book gives you a step-by-step roadmap. These digital strategies have doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more! You'll improve the elements that have the biggest impact on results – Offers and Copy, tailored to Why Your Customers Buy . .

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