¿Sabes cuál es la rentabilidad de las estrategias de marketing de tu empresa? Está demostrado que las empresas que no miden la rentabilidad de sus inversiones en publicidad han desperdiciado mucho...
Novedades bibliográficas
- El ROI de las decisiones del marketing
- Esperando a la tortuga
Aparecen en este libro publicadas por primera vez dos cartas históricas: una escrita desde la cárcel y firmada por doce miembros del cartel de Pablo Escobar; la segunda escrita en 1978 por el FSLN...
- ¿Por qué dependemos de la biodiversidad?
El ser humano no puede separarse de la biodiversidad. Nuestras funciones vitales y nuestra salud están inmersas en las sinergias con otras especies; de hecho, es mayor la cantidad de...
- Arte y patrimonio en Colombia
En Monguí, se realizaron talleres para identificar y trabajar sobre los paisaje culturales, se desarrollaron talleres de dibujo y video, también se hicieron registros audiovisuales y se buscaron...
- De Uribe, Santos y otras especies políticas
Con el fin del siglo XX y ya entrados en el siglo XXI, pasamos de vivir en un Estado moderno, caracterizado por el relato de la democracia basada en valores como los derechos humanos, la...
- Lower Extremity Reconstruction : A Practical Guide
The state-of-the-art guide to lower extremity reconstruction from international experts'I loved witnessing two generations of surgeons working together to capture it all: origin, evolution and...
- The Jefferson Manual for Neurocritical Care
The quintessential reference for bedside medical management of neurocritical care patients Medical management of patients in the neurocritical care unit (NCCU) often spells the difference between...
- Glaucoma Medical Therapy
Since the last edition of this book, new medications have been developed and glaucoma medical therapy has evolved substantially. Clinicians need to understand, synthesize, and apply the latest...
- Charge Syndrome
Each of the editors is an established expert on CHARGE syndrome and has received the highest award bestowed by the CHARGE Syndrome Foundation, the Stars in CHARGE. They represent three different...
- Wasted : when trash becomes treasure
We live in the age of the Anthropocene; human activity is the dominant force affecting the climate and man-made and organic materials are becoming irreversibly intertwined. As natural resources...
- Arquitectura alternativa sostenible
Frente al diario quehacer arquitectónico, el libro Arquitectura alternativa sostenible surge desde una búsqueda para aprovechar al máximo los recursos naturales y energéticos, sobre todo cuando...
- Tiny homes on the move : wheels and water
Tiny Homes on the Move chronicles 21st-century nomads -- people who inhabit homes that are compact and mobile, either on wheels or in the water. In photos and stories, this fascinating book...
- Industrial Facility
Sam Hecht and Kim Colin's world-renowned, London-based studio is one of the most influential in industrial design, and their work has enjoyed a global cult following thanks to its combination of...
- WealthTech: Wealth and Asset Management in the FinTech Age
The book “WealthTech: Wealth and Asset Management in the Fintech Age” is the primary resource for the wealth and asset management technology revolution. It examines the rise of financial...
- Managing Large Teams : Overcoming Skip- Level
Managing and leading large teams is an acquired skill and doesn't come naturally to people. As the team grows horizontally in number and vertically in levels, team management gets complicated....
