Do you know where to focus to consistently get better digital marketing results? This book gives you a step-by-step roadmap. These digital strategies have doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more! You'll improve the elements that have the biggest impact on results – Offers and Copy, tailored to Why Your Customers Buy . . .in the highest-ROI digital marketing channels: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.