Nada influye más en las personas que la recomendación de un amigo o una persona de confianza. En esta sencilla afirmación se sustenta el Marketing de Influencers. Un influencer, en el ámbito de...
PUBLICACIONES
- Marketing de Influencers: guía completa
- The Oligarchs' Grip: Fusing Wealth and Power
El profesor de emprendimiento David Lingelbach y la investigadora oligarca Valentina Rodríguez Guerra se basan en más de 25 años de investigación (incluidas conversaciones con Vladimir Putin y...
- Administración de negocios gastronómicos
Germán De Bonis es un experto destacado en la industria gastronómica y hotelera, con más de 18 años de experiencia y una sólida formación académica en gestión de empresas, alimentos y bebidas. Es...
- Hayek: a life, 1899-1950
Pocas figuras del siglo XX han sido enaltecidas y vilipendiadas en igual medida como Friedrich Hayek: economista, teórico social, líder de la escuela austriaca de economía y campeón del...
- Communication skills in mental health care : an introduction
Taking a good psychiatric history -- Mental health assessment of anxiety and depression -- Assessing risk to self: suicide and self-harm -- Information gathering in psychosis -- Information giving...
- Robotics in physical medicine and rehabilitation
Robotics and VR systems are uniquely suited to provide functional assistance with mobility and activities of daily living, especially for patients with motor and sensory disorders of the central...
- Procedures in Cosmetic Dermatology
When the Procedures in Cosmetic Dermatology series was envisioned almost two decades ago, injectables and laser procedures were perceived as the core elements of cosmetic practice. Since then,...
- Cummings Pediatric Otolaryngology
Indispensable for all otolaryngologists who see children in their practice, as well as fellows and others in training, Cummings Pediatric Otolaryngology offers comprehensive, state-of-the-art...
- Understanding International Migration
Uniquely informed by a sociological perspective, this major new textbook introduces the underlying origins and consequences of international migration, placing individuals within a broader social...
- Fixed Income Analytics: Bonds in High
This book analyses and discusses bonds and bond portfolios. Different yields and duration measures are investigated for negative and positive interest rates. The transition from a single bond to a...
- Applications in energy finance
This textbook investigates the linkages between energy-commodities markets, financial markets and the economy and incorporates different aspects of the energy market, organizing the relevant...
- The Economics of Sovereign Debt and Default
The Economics of Sovereign Debt and Default looks at the core friction unique to sovereign debt—the lack of strong legal enforcement—and goes on to examine additional frictions such as deadweight...
